xSuite is a digital solutions company based in Germany, known for its global reach with operations in seven different countries. With its many offices and entitiesl, the company needed a way to ensure coherence and smooth operations across the board.
Adhering to their motto, “It’s simple. It’s digital,” xSuite initiated a search for a customer relationship management (CRM) system that would not only improve their operational efficiency but also enhance their coordination on a global scale.
The Challenge: Overcoming Operational Fragmentation
xSuite needed a digital solution that would harmonize its customer management systems across its many international locations that would also address other such as:
- Separate and diverse technologies impeding smooth global operations.
- Operational complexities resulting from expansion into international markets.
- Fragmentation in global locations risking inefficiencies in customer relationship management.
- Disparate systems posing a barrier to innovation and market responsiveness.
xSuite's Objective: One CRM for Global Unity
xSuite’s objective was simple but ambitious: to adopt a CRM system that would encapsulate the entirety of their customer management needs. That meant addressing needs such as:
- Adopting a CRM system with an end-to-end customer view, from sales to support and everything in between.
- Ensuring the system is comprehensive, covering sales, service, and project management cohesively.
- Prioritizing flexibility in the system for adaptation to various locations and future expansions.
- Foster collaboration and consistency in customer experiences worldwide.
- Looking for more than just a tool rather than seeking a solution empowering global teams.
A Strategic Decision: Why xSuite Chose 1CRM
xSuite chose 1CRM for several reasons:
- Cohesive, “on view per customer” UX
- Flexibility and customization with APIs
- Good pricing and service partnership-based model
The Outcome: Achieving Global Synergy and Efficiency
With 1CRM, xSuite was able to position itself for future growth and innovation. What does that look like?
- 1CRM now used in 7 different countries by xSuite and its entities.
- Access to a consolidated customer view across the board.
- Increased efficiency and streamlined workflows due to the creation of unified global customer management processes.
- Centralized system accessible to employees across all locations, enhancing communication and customer service cohesion.
- Ensuring future growth potential with a flexible, customizable CRM that won’t become a roadblock over time.
Overall, it’s safe to say that xSuite has benefited greatly from using 1CRM. This strategic choice not only streamlined their global operations but also empowered them to pursue ambitious growth strategies.
In the words of CEO Matthias Lemenkühler: “It’s a mix of both [flexibility and pricing] and this is very good because good functionalities, a good price model and a good service model with our partnership […] a perfect situation.”