OPIN Digital, now part of Portage CyberTech, has had a significant partnership with Holland Bloorview Kids Rehabilitation Hospital, Canada’s largest children's rehabilitation hospital, for several years.
Holland Bloorview creates a world of possibilities by supporting children and youth living with disabilities, medical complexities, illnesses, and injuries. Each year, the hospital provides services to 7,000 youth with disabilities and their families.
While Holland Bloorview’s existing website was extensive and provided plenty of detailed information for users, improvements to streamline the navigation process were necessary.
Holland Bloorview primary objective was to rebrand the hospital experience for patients and families, improving ease of navigation on the website and other design improvements.
Ensuring logical and frictionless information architecture was a top priority for the hospital, whose key value driver was to improve the digital experience by providing the right information at the right time to young patients, their families, and donors.
The Portage CyberTech team’s first job was to fully understand the digital needs of Holland Bloorview. In addition to in-depth discovery sessions with Holland Bloorview stakeholders, Portage drew upon their extensive experience working with clients in the healthcare space to inform their strategy for the project.
With a vast wealth of experience working for government and healthcare clients, the Portage team leveraged their expertise in accessibility standards to ensure Holland Bloorview would accomplish their goal of raising the bar for online accessibility offerings worldwide.
Ensuring information was consistently available in a convenient manner was another key value driver. The hospital staff needed a reliable hosting solution as well as a robust and scalable platform that could be managed internally with ease.
Drupal’s extensive suite of publisher tools and effectiveness as a content management system for other healthcare organizations made it an attractive option for Holland Bloorview.
To carry out Holland Bloorview’s rebranded digital experience, Portage CyberTech’s designers created engaging pages complete with custom calls-to-action such as “Donate Now” and “Submit a Story”, sliders, compelling graphics and typography, social media links, and mailing list widgets.
Feature story sections including impactful banner images and options to further interact with the content were also created. The overall look and feel of the site were overhauled to better convey the brand’s message and provide a more unified, consistent design.
Implementing an ambitious, low-cost digital solution developed by North America’s leading enterprise Drupal agency proved indispensable to Holland Bloorview. With project goals met on time and on budget, Holland Bloorview’s new website went live in early 2019.
Upon completion of the website redesign and launch, the Portage team continued to provide training and support services to hospital staff, equipping them with the skills required to successfully manage content internally.
Portage was extremely proud to have had the opportunity to convey Holland Bloorview's compelling brand story by delivering an inviting and accessible digital patient experience.
The successful delivery of this project was carried out by OPIN Digital before its acquisition by Portage CyberTech in 2021.